Trademark report vs impersonation: which to file

Choose trademark when

• You have a registered trademark, not only an application.
• The registration number and owner match the account that will file.
• The holder uses the mark for goods or services in the same area.
• You can attach the certificate or register extract.

Choose impersonation when

• The account uses your name, photos or logo as if it is you.
• It messages your followers or customers as your brand.
• You may not have a registered mark yet, but the pose is clear.

Do not mix them up

1. Screenshot the profile, posts and any confusing DMs.
2. Pick one primary form that fits the strongest fact.
3. File from the account that should hold the handle.
4. Keep the reference Instagram sends.
5. Read Instagram impersonation report for a handle and Instagram trademark handle request steps.

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