The difference
| Type | What it protects | Fit for a handle | | Word mark | The name in plain text | Closest fit | | Logo or figurative mark | A design, sometimes with words | Weaker when only the text is in dispute | | Pending application | Nothing registered yet | Little to point to |
What to put in the report
- The registration number and the office that issued it.
- The mark exactly as it appears on the record.
- The goods or services it covers.
- How the profile uses the name in a way that confuses people.
If you only have a logo mark
- Check whether the profile also uses a similar logo. That makes the report stronger.
- Ask a trademark professional whether a word mark filing makes sense for your market.
- Pick a variation meanwhile so your launch does not wait.
Official sources
Platforms change their help pages and forms often. Follow the wording on your own screen and the current Help Center. Atclaim is an independent service and is not affiliated with Meta or any platform named on this site.