A registration is the strongest starting point
The intellectual property form asks for the mark, the owner and the goods or services. A registered mark gives the form something specific to check.
A mark does not give automatic rights to the handle
Instagram looks at how the profile uses the mark. A fan page, a reseller or a person who shares a name may all be treated differently.
Have the registration details ready
- The mark as registered
- The registration number and office
- The owner’s name as it appears on the record
- The profile and the exact handle in question
The reporter must be the owner or an agent
The form is meant for the rights owner or someone authorised to act for them. Reporting on behalf of a brand you do not represent is not what the route is for.
If the mark does not fit, name the next option
When a mark is thin, the previous-username route or a close variation may be more realistic. Compare them on the routes page.
Official sources
Platforms change their help pages and forms often. Follow the wording on your own screen and the current Help Center. Atclaim is an independent service and is not affiliated with Meta or any platform named on this site.